IAN PESTRIDGE

Art Director | Artist

Art Director and Artist with over 20 years of game development experience across console, mobile and pc.

Responsible for the overall artistic visual - to establish, maintain, progress and champion the projects visual style and quality.

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I am involved in all aspects of game art including conceptual development, character and environment art, animation, vfx, ui, branding, graphic design and marketing visuals.

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Also responsible for the management of art production and the studio/project art & graphics-tech teams, ensuring that all work efficiently, within the specified art style whilst fulfilling the design and technical criteria.

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At the core of communication between the team, client and project/studio management, I am also actively involved in outsource management, staff development, recruitment and marketing.